If you improve only one aspect of your business this year, aim for more effective communication at every level. This means investing in first-class communication services to ensure your calls, texts, and emails deliver the right messages to the right audience.
Clear communication is vital to the success of your company. It’s how you connect with customers and build relationships, trust, and brand loyalty—all factors that drive sales. But communication is just as important internally, with your employees and investors. You’ll promote positive results and attitudes, which can increase revenue.
Let’s look more closely at how communication services can grow your business. We’ll also help you choose the ones that best meet your needs.
HOW CAN INVESTING IN THE RIGHT COMMUNICATION SERVICES INCREASE YOUR SALES?
When your organization invests in effective communication services, you can share information quickly and easily. Internal processes flow more smoothly, reducing the friction that interferes with sales. As a result, you’ll see customers interact more frequently.
There are several different communication modes, including phone calls, video meetings, messaging, and email. Communication tools have evolved over the years to streamline how people connect. They enhance the speed and depth of communications, so you can reach consumers directly to make more sales.
What’s more, the right communication tools will strengthen your organizational culture so employees and customers feel encouraged to act. The information your team needs to close sales is at their fingertips, just as consumers have what they need to make an informed decision.
COMMUNICATION SERVICES THAT HELP INCREASE SALES
The variety of communication services means you have more ways than ever to build relationships with customers. Consider videoconference meetings vs traditional phone calls. Video calls let you share more information, give an instant product demo, and connect on a more personal level. Then, follow-up phone calls strengthen that connection.
Invest in the communication services your audience is using:
- Social Media
- Video and Phone
- Messaging Platforms
These channels are more efficient and will resonate better with your audience. In addition, each one enables you to share a marketing message, deliver customer support, or collaborate with your team—activities that boost sales.
Videoconferencing has become the richest medium for businesses. The recent growth in remote and hybrid work has propelled the technology to be more accessible. Phone calls also remain common, thanks to advanced office phone systems that use the internet to slash costs and expand functionality.
Other communication services such as social media, email, and text are also effective options. For instance, instant messaging platforms can be built into your website or work through their own apps. These digital tools are often the most practical way to connect directly with your audience.
HOW TO CHOOSE THE RIGHT COMMUNICATION SERVICE
You don’t have to invest in all the communication services out there. Instead, ask yourself a few simple questions to determine which channel is right for your business:
1. DOES IT ALIGN WITH YOUR BUSINESS GOALS?
Each company has its own set of communication objectives. One may aim to generate leads, while another wants to increase brand awareness. The technology should match your business goals. For example, a direct email may produce a lead, but a video call can demo a product to close a deal.
Understanding your business goals is critical when choosing a communication service. After all, you’re investing in a solution to move your objectives forward. The right provider will deliver innovative and impactful communication services that align with your fundamental aims.
2. IS IT APPROPRIATE FOR YOUR TARGET AUDIENCE?
Different demographics have strikingly different preferences when it comes to communications. Younger audiences may expect video, while older generations may find even email too unfamiliar and prefer a phone call.
If you’re unsure of which communications channels your target audience would prefer, ask and experiment. Customers are often willing to share their preferences—it gives them a sense of control. Then, measure results from your different approaches to see what’s most popular. You might need a few communication services depending on how many audiences you’re trying to reach.
3. IS IT WITHIN YOUR BUDGET?
Investing in communication services should pay more than it costs, so the solution must fit within your budget. Consider the improvement to your sales in deciding on a solution, as well as what features the vendor delivers. Vivo, for instance, provides cost-effective services that have the latest features for audio and video conferences.
Key performance indicators (KPIs) can assess the return a technology gives. Measure the number of leads, conversion rates, and other metrics to determine where to invest. A high-performing system justifies more room in your budget.
4. DOES IT INTEGRATE WELL WITH EXISTING SYSTEMS?
How well a new tool works with your other business systems will influence its merit. Investing in communication services offers higher dividends when you can seamlessly integrate them into your business processes.
It’s not just the tools themselves but how quickly and easily you can use them. So, look for manufacturers that produce hardware solutions that are designed to work with your unified communications (UC) platforms. Remember, the goal is to improve your workflows, not overcomplicate them.
5. DOES IT OFFER THE FEATURES YOU NEED?
Finally, the communication services you invest in must perform the functions you want and need. Each system has different features—if any are lacking, your team will be disrupted.
For example, let’s say you’re investing in an audio-video conferencing platform. Does it allow screen-sharing? Can it support a high resolution? Is it a standards-based or software-based system?
Experts from a service provider like Vivo can tell you which features a product has to ensure the solution exceeds all your needs.
INVEST IN THE BEST COMMUNICATION SERVICES WITH VIVO
Investing in communication services will drive revenue and help you build deeper relationships with your constituents. Vivo Technologies is an expert in providing the best unified communication and collaboration (UCC) solutions. We stay on top of the latest trends in digital audio-video technologies so you can too.
From design to deployment and support, Vivo enables fast and full-featured collaboration at affordable rates. Our solutions help companies communicate better and boost their sales. Talk to one of our experts about your needs today.